Billboards in Need for Speed: Payback are collectible advertisements for Ghost's Smash Cereal that can be found across Fortune Valley.
They are highlighted by an icon of a billboard. Nearby billboards will be telegraphed to the player and records its location on the player's map.
Driving through a billboard will count it as being collected and represented as a knocked over box of cereal with "collected" stamped across it. They are also added to the player's journal as being found as well as having a tick next to its icon on the map.
Each billboard collected rewards the player with 
6,000 and 
30,000. Owning the High Roller Pack will add an extra 5% bank and reputation reward to each smashed billboard.
Collecting all 30 will unlock the "Does Not Obey" award.
There are a total of 30 billboards across Fortune Valley; 10 in Mount Providence, 6 in Liberty Desert, 3 in Silver Rock, 3 in Ember Valley, and 8 in Silver Canyon.
Billboards[]
| Image | Map | Location |
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Billboard #1 Mount Providence |
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Billboard #2 Mount Providence |
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Billboard #3 Mount Providence |
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Billboard #4 Mount Providence |
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Billboard #5 Mount Providence |
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Billboard #6 Mount Providence |
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Billboard #7 Mount Providence |
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Billboard #8 Mount Providence |
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Billboard #9 Mount Providence |
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Billboard #10 Mount Providence |
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Billboard #11 Liberty Desert |
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Billboard #12 Liberty Desert |
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Billboard #13 Liberty Desert |
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Billboard #14 Liberty Desert |
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Billboard #15 Liberty Desert |
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Billboard #16 Liberty Desert |
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Billboard #17 Silver Rock |
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Billboard #18 Silver Rock |
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Billboard #19 Silver Rock |
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Billboard #20 Ember Valley |
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Billboard #21 Ember Valley |
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Billboard #22 Ember Valley |
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Billboard #23 Silver Canyon |
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Billboard #24 Silver Canyon |
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Billboard #25 Silver Canyon |
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Billboard #26 Silver Canyon |
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Billboard #27 Silver Canyon |
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Billboard #28 Silver Canyon |
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Billboard #29 Silver Canyon |
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Billboard #30 Silver Canyon |